It takes a lot of effort to gain a new customer so why would you not do everything in your power to retain them for repeat business? Nurturing a new or used car buyer after the purchase is an essential part of keeping a dealership profitable. This is why an automotive customer retention strategy should be a part of your marketing plan and budget.
Your dealership offers so much more than just the vehicle inventory in the showroom. Create marketing ideas your business can use to turn recent car buyers into repeat customers. Give them a reason to come back to your dealership.
Offering services to keep their vehicle running will put more cash into your sales and parts departments. Every car, truck and SUV needs to be serviced and at some point the vehicle will need to be replaced. Don’t forget to advertise your collision center if you have one, it’s always good to remind people you also fix vehicles.
We are thrilled to have the opportunity to continue working with him on this new journey as he furthers his commitment of service, training, and growth for his dealer partners.Chris - Penn Toyota
Repeat Customer Loyalty Programs
Everyone loves getting something for being a loyal customer. Implementing a repeat customer loyalty program at your dealership will build a lasting connection. You do what you do best and your customer’s get some perks for coming back to your showroom and service center. It’s a win-win for everyone.